Alcohol Advertisements Promote Underage Drinking

Alcohol Advertisements Promote Underage Drinking

In the following article, it was found that for each extra hour of exposure to alcohol in movies, that there was a 15 percent increase in the chances of someone trying alcohol in the next 13 to 26 months. Companies that sell and advertise alcohol downplay the effects of alcohol advertising and think they have no effect on children when it is quite the contrary.

Study on Adolescent Drinking in UK

http://socialhostlaw.files.wordpress.com/2012/03/movies-adolescent-binge-drinking-europe.pdf


Below is a link to a study on adolescent drinking in Europe. A large anonymous study was done on students in Europe. And although there are other factors which affects whether a person drinks or not, it was found that there is a strong relation between alcohol in movies and lifetime binge drinking.

Alcohol in Movies May Lead to Underage Drinking

http://www.drugfree.org/join-together/alcohol/study-alcohol-in-movies-may-lead-to-underage-drinking
In this article a study was conducted and a result was found that teens who are exposed to movies with alcohol are more likely to start drinking. Also, unlike the ban on cigarette product placement in movies, alcohol is free to do be placed in movies. Overall this article shows that alcohol in movies does affect the choices teens make about alcohol in real life.

List of films that involve scenes of underage drinking

http://www.listal.com/movies/underage+drinking

Here are a list of movies within the past 20 years that involve underage drinking. Though it is not illegal for film directors to film "alcohol" consumption from "teens", it is highly influential for teen audiences.

Underage Drinking in Film: Van Wilder